The 58-mile section of the path running from Minehead to Brean follows some of the country’s most spectacular coastline and opens up a new and exciting experience for walkers.
The workshop, at the award-winning Luttrell Arms Hotel on February 22, offers the chance to find out how:
the new Coast Path can benefit business
to attract more walking tourists/visitors
the latest trends in social media and walking tourism will impact business on the Coast Path
local distinctiveness and authenticity can increase business
to create unique experiences
to build a great social media campaign around the new coast path product
to provide the best customer service to visitors coming to the coast path to ensure they return and spread the word to attract new visitors.
Cllr Andrew Hadley, West Somerset Council’s Lead Member for economic regeneration and growth, said: “The new Coast Path is a great natural asset for West Somerset and I hope that local businesses involved in tourism will join the workshop to discover how they can make the most of it.
“Tourism is a vitally important industry locally with as many as a third of the local workforce employed in this sector. The path is another attraction to add to the many we are proud of and it will attract more visitors, providing new opportunities for tourism businesses.”
A finger buffet and refreshments will be included along with time for networking with like-minded businesses. Those attending will receive a pack of information on how to get the most from the Coast Path with loads of helpful links, ideas and contacts.
Note: Attached is an illustrative image – please credit Matt Sweeting for West Somerset Council. Photo taken for West Somerset Council and partners in the Hinkley Tourism Action Partnership in relation to work to promote the England Coast Path in 2017.