COOL Tourism Project

COOL Tourism logoWest Somerset Council has been working with 11 local authority and destination management partners on the EU Interreg funded COOL Tourism Project since 2012. It is set to finish in Spring 2015.

The project has sought to identify new and innovative opportunities to grow and promote rural tourism in the area and across the partner regions.

Along with Somerset County Council, Sedgemoor District Council and Exmoor National Park Authority, West Somerset Council helped to develop a bid to EU Interreg with partners in Norfolk, Essex, Kent, Pas de Calais and The Somme.

Logos of partners in the Cool Tourism Project

Partners secured £1.5m (50% match) in funding to develop the project. Somerset and Exmoor partners contributed about £50k in cash plus £80k worth of staff costs, giving the four partners some £180k to spend on tourism across the area.

Approximately 70% of all project activity has since been carried out in partnership between the Somerset and Exmoor partners.

Project Outputs

  • New Visit Exmoor website (
  • Agency procured to develop PR and social media activity
  • Tourism Business Toolkit, designed to offer tips and advice
  • 4 'people' imagery photo shoots
  • 10 experience short films
  • 60 top experiences on Visit Exmoor website
  • New flickr account for Visit Exmoor with 700 photos
  • 100,000 Great Escapes supplement featuring 30 Somerset & Exmoor experiences
  • Great Escapes marketing campaign working with Countryfile and Greentraveller
  • 200 delegates attending 12 ICT, quality and customer service workshops
  • Coleridge Way website (
  • New business network in Dunster
  • Dunster branding toolkit
  • Exmoor charter for businesses to showcase their distinctiveness
  • Support for Exmoor Tourist Association to develop web content

EU funding logos
The Cool Tourism Project was selected under the European Cross-border Cooperation Programme INTERREG IV A France (Channel) – England, co-funded by European Regional Development Fund (ERDF).